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Influence Marketing Trends

Influence marketing must evolve towards a much more advanced strategy. In contrast to 2017, where brands carried out simple experiments, in 2018 we can look forward to a streamlined approach for managing influencer marketing campaigns. If you are also in the queue, it is essential to remain relevant to the latest trends. These essential influencing marketing trends help you better understand the dynamics of the market.

Let’s take a look at the top influencer marketing trends that we should expect to see in 2018.

1. Enhanced Content: More Videos

New platforms for influencer marketing are emerging, and that is likely to continue this year too. Good quality, creative content with an excellent production value will grab more attention and engagement.

YouTube Marketing has the potential to reach a more significant number of people than many other ways of advertising. One entertaining YouTube video can spread all around the world because unlike television commercials, YouTube videos that market is often seen as entertaining rather than intrusive.

2. The Rise of Instagram

In recent years, Instagram has experienced an explosion of use compared to other social media platforms. According to statistics, 95 million photos and videos are posted on Instagram every day; users enjoy 4.2 billion messages a day.

Regular Instagrammers among you will find the purchase function of Instagram very easy. If you are not a fan of this visual media sharing application but consider it a potential source of revenue, you only need to create high-quality photos that show your products.

3. Year of the Micro-Influencers

Another trend that has emerged is the type of reach of micro-influencers. Despite a participation rate of only 1,000 to 10,000 people on social networks, micro-influencers have a higher involvement than mega-influencers and celebrities with hundreds of thousands or millions of followers.

People tend to trust micro-influencers more. They are also considered more authentic. Increased involvement with followers is not only crucial for influencers, but also for brand partners.

4. Enhanced Content: More Videos

New platforms for influencer marketing are emerging, and that is likely to continue this year too. Good quality, creative content with an excellent production value will grab more attention and engagement.

Video has more effects than photos, as far as trends go, video marketing is a still a sought-after model that continues to produce results. Integrating videos in marketing campaigns will increase the digital reach.

Clout media integration platforms seem to have realized its effectiveness. Instagram launched their video “Stories” feature in 2017, similar to its rival Snapchat. The popularity of live-streaming, video apps, and looping show that videos are still preferred when it comes to greater visibility.

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